Tuesday, June 30, 2009

Sony Teams With Taiwan To Nurture PS3 Game Industry

TAIPEI (Nikkei)--Sony Computer Entertainment Inc. will cooperate with Taiwan's Ministry of Economic Affairs to nurture and support a local industry of software developers for the Sony PlayStation 3 game console.

A scene from the Sony PlayStation 3 game "God Of War," due for release next March, is viewed at a news conference associated with the E3 Expo in Los Angeles June 2.

The agreement was announced at a joint press conference held by the ministry to outline its policy of support.

SCE will introduce PS3 game producers from Japan and the West to software developers in Taiwan, and will help these companies with technical guidance and the transfer of technologies from the Japanese and Western software developers.

The Ministry of Economic Affairs plans to subsidize 40% of the cost of software development and technology licensing that the Taiwanese firms incur.

SCE will also help educate game developers by sponsoring lectures in cooperation with Tatung University.

Through this support, the Sony Corp. (6758) subsidiary aims to firmly establish a base for the PS3 game market in Taiwan and to develop games geared toward mainland China.

(The Nikkei June 30 morning edition)

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